soy domain name


We are excited to announce the new .SOY domain name. Not to be confused with the popular vegetarian alternative to meat, the new domain name .soy means “I am” in Spanish, and intended to used for Latino “identity and expression”.

The Mountain View, California based tech giant Google says .SOY offers Hispanic brands, consumers and publishers “a place to build, create and share cultural relevant content.”

This move falls in line with Google’s recent move into the domain names and shows that the search giant is taking more of a personalized approach by targeting unique groups. Perhaps we will soon see Google pitching web handles to other cultures in the not so distant future.

The Republica Agency, Ella Institute, Hispanic Heritage Fund and Latism are among the organizations that have already switched to .soy domain name.

“It’s a domain that is focused on the incredibly large U.S. Hispanic market and caters to both individuals and brands,” Jorge Plasencia, co-founder, chairman and CEO of Republica, a Miami-based cross-cultural advertising and communications agency, told.

“As Hispanics, our identity is so important that when Google announced this initiative we didn’t hesitate to become partners in its launch,” he added.

“There’s .com, .net, .org and now we have a domain that represents us and celebrates our Hispanic community,” the executive, whose company switched from .net to .soy, said.

“We have the numbers (55 million, the United States’ largest minority group) but (businesses) need to reflect on what they’re doing to reach this big market,” Plasencia said.

.SOY Format

Minimum: 3
Maximum: 63
Letters and numbers allowed
Hyphens (“-“) allowed (middle only)
IDN: Supported

.SOY Overview

Handle Updates: Yes
Registration Period: 1-10 years
Renew Grace Period: 35 days
Deletion Timeframe: 35 days after expiration date
Registration System: Realtime
DNSSEC (Domain Name System Security Extensions): Yes

Domain Registration
.SOY domain name can be registered online through

Please note: After a successful registration of the domain, it will be transfer locked from the registry for a period of 60 days.

Change of Registrant or change of contact information
Registrant changes for .SOY domain name can be done online at web interface.

Domain Renewal
.SOY domain name can be renewed through our web interface.

Deletion Process
.SOY Domain name can be deleted online through the Delete Command.

.SOY domain name transfers are possible. Upon successfully transferring a domain name, it is automatically renewed for one year. The registration period is extended by one year.

Transfer procedure
.SOY Domain Name Transfers can be done through the J. J. Infosys Web Interface.

After the domain transfer has been requested, our backend system sends a confirmation email to the Owner/Admin according to the WHOIS of the respective domain. In order to initiate the transfer successfully it is important, that this email is confirmed.

After confirmation, the transfer is initiated through the official registry and the losing registrar will receive the transfer request.

The losing registrar will also send an email to the Owner/Admin allowing him/her to deny the transfer. If you do not respond to the email of the losing registrar, then the transfer will get processed successfully after 5 days.

If the Email-Address in the WHOIS is invalid, then the transfer cannot be processed. If this is the case, then kindly contact your current registrar and ask him to update the WHOIS information accordingly.

Transfer notes
A .SOY Domain Name Transfer must be initiated with a so-called Authorisation Code, which can be obtained from the current registrar through the owner or Admin of the domain name.

Ensure that your respective domain does not have a lock-status (REGISTRAR-LOCK or HOLD). This can be seen in the WHOIS. If the domain is locked, then the owner can demand that the domain will be unlocked.

Please note that we are only allowed to initiate a gTLD transfer after confirmation of the “ICANN Form of Authorization” by the current registrant. The policies can be viewed under

After a successful transfer of the domain name, it will be transfer locked from the registry for a period of 60 days.

Transfer time
A domain transfer takes 5 days to complete.

Restores domain name after grace period
Restores are possible within 30 days upon deletion. A restore can be done via web interface.

Register your domain name now to assure your favorite .soy domain name.

Warm Regards,

Team J. J. Infosys

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Filed under: Announcements

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