There are hundreds of new generic top-level domains (gTLDs) are arriving like .BLACK, .FIT, .SOY, .ACTOR, .BLUE, .BEER, etc., marketers are excited that they can now get a web address that best describes their business or brand. For instance, a company in the hosting business can now get a web address on .HOST, or a brand that is all about bikes can now get .BIKE, etc. At the same time, there are some SEO related questions.

Is Google crawl these websites

YES, Google has no difference in the .com, .org, .gov, .host, .black. Google will crawls new sites and determine the search ranking based on the relevance of the site content, not the age and gTLD of the domain name. Google says “Google’s goal is to return the best and most relevant results to the user, regardless of the top-level domain. If our system determines that the best result is a page on a new gTLD, we’ll return that page in search results.” The below video shows about it


Is new gTLDs automatically score higher in Google’s search algorithms

While Google said no, it is all about site content and not the domain name, but the fact that gTLDs are often exact matches to the search keywords does help. These domains have advantage in getting natural rankings in search results due to the keywords in the domain name. For instance, it someone searches of “go .global domain name”, the search results page will show relevant site’s address and description with the search keywords including the domain name itself if it has any of the keywords. See example below: get the second position.





Migrating a site to a new gTLD

Always use 301 redirects initially, do not attempt to manage them via CMS. Construct a friendly and informative 404 page for your visitors, even in the best-planned migrations; a few odd pages will not be addressed. Check out Google’s tips on the use of Change of Address Tool as well.

You may also consider migrating sections of your current site to the new gTLD, which means building a site on the new gTLD with specific, highly relevant content to that gTLD. For instance, if you are a food company and have an organic product line, you may want to build a new site with .ORGANIC domain that focus on organic products, this way .ORGANIC site should score well from keyword search to content relevance. You can also cross-link between your main and .ORGANIC site so your customers always have access to your complete portfolio.

Brands really get on new gTLDs

In the face of ever-increasing data on the internet, even Google struggles to index and reflect relevance accurately. Therefore, there is a repeated search algorithm changes like Panda, Penguin and hundreds more small tweaks that do not give warranty to an official title. Google also has not been shy about benefiting there own properties through search. Google promoted Google+ content above the other social medias.

In the ever-growing cyberspace, the new gTLDs are creating a revolutionary way. All the search companies including Google are including them in their search analysis. Google has investing millions of dollars to play a prominent role in the new gTLD implementation to operate over 100 new gTLDs. The company clearly sees the potential power and ability of a wider range of gTLDs to change the game online.

With a mission “to organize the world’s information and make it universally accessible and useful” Google is quickly changing to adapt to the new global addressing and organizational structure. Google knows the new gTLDs have changed the online marketing. Now the time to re-evaluate your online marketing strategies and start leveraging the gTLD that best represents your business and brand.


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